While working at diestro.tv David from No Pretendas ( Creative Direction ) y Saul from AXT ( Art Direction ) in Madrid called us to work together on the pitch for the famous Indian TV station Sony Pix, a movie channel showing international blockbusters under the Sony Entertainment Network umbrella based in Mumbai.

I first started to interpret the Illustrator layouts that came from Madrid and brought them into Cinema4D.  After defining colours and mood I also worked on the designs for the rest of the rebrand as seen in the pictures on the side. Later I directed and animated one of the station IDs and concepted another one.

COMPILATION

CONCEPT FRAMES

CHANNEL IDENT

CHANNEL PROMO BOARD

CREDITS

Client:
Directed & Produced by:
Project Director:
Channel Art Direction:
Art Direction ID’s:
Compositing:
3D Animation & modeling:
Concepts & Design:

Sony Pix
Diestro
Hugo Basism & David Hermoso
AXT, No Pretendas Madrid & Diestro
David Fernández, Txema Alguacil, Hugo Basism, Jakob Konrad
Hugo Basism, Jakob Konrad & Martín Fernández
Hugo Basism, Héctor Enka, Jakob Konrad, Santi Orozco , Carlos Diéguez
David Fernández, Txema Alguacil, Jakob Konrad, Hugo Basism