I help Zelig Studio in Barcelona to pitch the design for broadcast of the Formula 1 on Antena 3 and Nitro. It is based on a 3D image that conveys power and speed, without the need to rebuild a hyper-realistic environment. We wanted to express
the power of the machines and the idea of race by building dynamic elements and the montage with the audio effects. We create a narrative for both opening title and for the ID, that explains an idea of global sequence / race.
Thais Altes, Jakob Konrad, Mireia Pons